The first step to getting more of the right bookings? Knowing exactly who you want to welcome and how to speak directly to them.

In this module, I’ll help you get crystal clear on your dream guest, build a standout brand that speaks their language, and shape a clear USP (unique selling point) that sets your property apart in a crowded market.

By the end of this module, you’ll have a confident brand foundation that connects, converts, and keeps your calendar full with guests you actually want to host.

In this module, we’ll explore how to set up simple, streamlined systems that take the pressure off you, while still delivering a personal and professional guest experience.

You’ll learn how to use automations like scheduled emails and messages that still feel warm and welcoming, not robotic (I'll be sharing the exact templates I use).

You’ll also discover how to create branded in-property resources, like welcome books, signage, and guest guides, that reduce repeat questions and help your property feel memorable and thoughtful.

By the end of this week, you’ll have a smoother, more efficient guest journey in place — one that gives you back time, reduces stress, and helps you show up as the confident, organised host you want to be.

This week is all about helping your holiday let shine in a crowded market.

We’ll break down the exact strategies you can use to elevate your listings and you’ll learn how to write compelling, guest-focused descriptions that convert interest into bookings, and how to set pricing that strikes the perfect balance between value and profit.

We’ll also take a deeper dive into your website. Whether you already have one or are just getting started, I’ll guide you through what makes a direct booking site truly effective — and how to actually drive the right people to it.

You’ll uncover practical ways to increase visibility, build trust with visitors, and turn lookers into bookers.

Instagram is one of the most valuable platforms for showcasing your holiday rental and reaching the right people, but only if it's set up and used intentionally.

In this module, we’ll make sure your profile is working for you, from optimising your bio and highlights to ensuring your feed makes a great first impression.

We’ll also explore how to create engaging, on-brand content that builds trust, sparks interest, and gently guides potential guests toward booking.

By the end of the week, you’ll feel much more confident using Instagram as a marketing tool, with strategies you can actually stick to, and a plan to grow your following and turn interest into bookings.

Tap into one of the most overlooked but powerful platforms for driving bookings.

Despite what you might have heard, Facebook is far from dead! In fact, it’s still a brilliant platform for holiday let owners when used the right way.

In this module, we’ll explore how to use local and niche Facebook groups to connect with potential guests and boost visibility — a hugely underrated strategy that can bring fantastic results.

And if you’re ready to dip your toes into paid marketing, I’ll introduce you to the basics of Facebook Ads and how they can be used effectively without a big budget. 

Now that you understand how to use Instagram and Facebook to promote your holiday let, it’s time to bring everything together into a content strategy that works for you.

In this module, you’ll build a clear, simple plan for your social media that helps you show up consistently, stay visible, and ultimately drive more bookings — without the overwhelm.

We’ll look at how to create engaging content that connects with your ideal guests, how to plan ahead to avoid last-minute posting stress, and clever ways to repurpose content so you're not constantly starting from scratch.

You’ll leave with the confidence and tools to keep your marketing ticking over smoothly, even when you’re busy with guests or changeovers. 

In this module, we’ll explore the power of email marketing and how it can help you secure more direct bookings for your holiday let.

You’ll learn how to build and grow an engaged email list, filled with guests and potential guests who genuinely want to hear from you.

We’ll cover how to craft compelling emails that don’t just sit unread in inboxes, but actually drive action — whether that’s a booking, a repeat stay, or simply staying top of mind for a future holiday.

From welcome sequences to seasonal offers, I’ll guide you through creating high-converting content and running targeted campaigns that feel personal and purposeful.

By the end of this module, you’ll understand how to use email as a powerful marketing tool — one that helps you build long-term guest relationships and reduce your reliance on third-party platforms.

In this module, we’ll dive into some of the often overlooked yet highly effective marketing channels that can help you reach new audiences and generate more bookings.

You’ll discover how to leverage TikTok’s growing popularity to showcase your property in a fun and engaging way, tapping into a fresh stream of potential guests through short, authentic videos.

We’ll also explore blogging as a powerful tool to boost your website’s SEO, tell your property’s unique story, and provide valuable local insights that attract travellers planning their trips.

Plus, I’ll introduce you to working with influencers — how to find the right partners, build authentic collaborations, and amplify your holiday let’s exposure without breaking the bank.

The first step to getting more of the right bookings? Knowing exactly who you want to welcome and how to speak directly to them.

In this module, I’ll help you get crystal clear on your dream guest, build a standout brand that speaks their language, and shape a clear USP (unique selling point) that sets your property apart in a crowded market.

By the end of this module, you’ll have a confident brand foundation that connects, converts, and keeps your calendar full with guests you actually want to host.

In this module, we’ll explore how to set up simple, streamlined systems that take the pressure off you, while still delivering a personal and professional guest experience.

You’ll learn how to use automations like scheduled emails and messages that still feel warm and welcoming, not robotic (I'll be sharing the exact templates I use).

You’ll also discover how to create branded in-property resources, like welcome books, signage, and guest guides, that reduce repeat questions and help your property feel memorable and thoughtful.

By the end of this week, you’ll have a smoother, more efficient guest journey in place — one that gives you back time, reduces stress, and helps you show up as the confident, organised host you want to be.

This week is all about helping your holiday let shine in a crowded market.

We’ll break down the exact strategies you can use to elevate your listings and you’ll learn how to write compelling, guest-focused descriptions that convert interest into bookings, and how to set pricing that strikes the perfect balance between value and profit.

We’ll also take a deeper dive into your website. Whether you already have one or are just getting started, I’ll guide you through what makes a direct booking site truly effective — and how to actually drive the right people to it.

You’ll uncover practical ways to increase visibility, build trust with visitors, and turn lookers into bookers.

Instagram is one of the most valuable platforms for showcasing your holiday rental and reaching the right people, but only if it's set up and used intentionally.

In this module, we’ll make sure your profile is working for you, from optimising your bio and highlights to ensuring your feed makes a great first impression.

We’ll also explore how to create engaging, on-brand content that builds trust, sparks interest, and gently guides potential guests toward booking.

By the end of the week, you’ll feel much more confident using Instagram as a marketing tool, with strategies you can actually stick to, and a plan to grow your following and turn interest into bookings.

Tap into one of the most overlooked but powerful platforms for driving bookings.

Despite what you might have heard, Facebook is far from dead! In fact, it’s still a brilliant platform for holiday let owners when used the right way.

In this module, we’ll explore how to use local and niche Facebook groups to connect with potential guests and boost visibility — a hugely underrated strategy that can bring fantastic results.

And if you’re ready to dip your toes into paid marketing, I’ll introduce you to the basics of Facebook Ads and how they can be used effectively without a big budget. 

Now that you understand how to use Instagram and Facebook to promote your holiday let, it’s time to bring everything together into a content strategy that works for you.

In this module, you’ll build a clear, simple plan for your social media that helps you show up consistently, stay visible, and ultimately drive more bookings — without the overwhelm.

We’ll look at how to create engaging content that connects with your ideal guests, how to plan ahead to avoid last-minute posting stress, and clever ways to repurpose content so you're not constantly starting from scratch.

You’ll leave with the confidence and tools to keep your marketing ticking over smoothly, even when you’re busy with guests or changeovers. 

In this module, we’ll explore the power of email marketing and how it can help you secure more direct bookings for your holiday let.

You’ll learn how to build and grow an engaged email list, filled with guests and potential guests who genuinely want to hear from you.

We’ll cover how to craft compelling emails that don’t just sit unread in inboxes, but actually drive action — whether that’s a booking, a repeat stay, or simply staying top of mind for a future holiday.

From welcome sequences to seasonal offers, I’ll guide you through creating high-converting content and running targeted campaigns that feel personal and purposeful.

By the end of this module, you’ll understand how to use email as a powerful marketing tool — one that helps you build long-term guest relationships and reduce your reliance on third-party platforms.

In this module, we’ll dive into some of the often overlooked yet highly effective marketing channels that can help you reach new audiences and generate more bookings.

You’ll discover how to leverage TikTok’s growing popularity to showcase your property in a fun and engaging way, tapping into a fresh stream of potential guests through short, authentic videos.

We’ll also explore blogging as a powerful tool to boost your website’s SEO, tell your property’s unique story, and provide valuable local insights that attract travellers planning their trips.

Plus, I’ll introduce you to working with influencers — how to find the right partners, build authentic collaborations, and amplify your holiday let’s exposure without breaking the bank.